The market of companies looking for quick pivoting beverage products is also on the rise. The ability to pivot from one product to another in a constantly evolving market, now more than ever, requires non-traditional manufacturing ability. This ability is seen best at Octopi. Octopi enables all beverage companies to produce national launches of products in less time than traditional manufacturing channels without the upfront cost. This enables Octopi’s clients to be first to market, propelling the client’s brand.